Netflix partners with Microsoft for new ad-supported subscription plan

Hit by a dwindling user base, streaming giant Netflix has partnered Satya Nadella-run Microsoft for its new ad-supported subscription plan for its over 221 million subscribers.

Microsoft will be Netflix’s global advertising technology and sales partner to support all its advertising needs as “we work together to build a new ad-supported offering,” said Greg Peters, COO and Chief Product Officer, Netflix.

In April, the streaming platform announced to introduce a new lower priced ad-supported subscription plan for consumers, in addition to the existing ads-free basic, standard and premium plans, as it faces slow growth and recently trimmed its workforce.