Netflix makes finding new shows and films easier with ‘play something’ recommendation feature

Netflix is rolling out a new “Play Something” recommendation feature starting today that is designed to let users find and watch fresh content right off the gate — literally. The popular OTT platform is adding a dedicated button underneath your profile(s) — aka, the landing page — and menu as well as a prompt below the tenth row on the home screen to automatically start streaming content basis of what it thinks you’re likely going to like. It will also give you an option to sift through as many as 75 such recommendations to help you find your next bingeworthy show or film.

“Sometimes, it’s really difficult to choose. We have lots of great choices. And there are times where we don’t really want to choose (at all). We just want to put on something that’s entertaining,” Cameron Johnson, director of product innovation at Netflix tells Financial Express Online.