Netflix likely to close 2020 with 4.6 million paid subscribers in India: Report

NEW DELHI: Its partnership with Reliance Jio is expected to help American streaming service Netflix close the year with 4.6 million paid subscribers in India, according to a recent analysis by Media Partners Asia, an independent provider of research, advisory and consulting services across media, telecom, sports and entertainment industries in the Asia Pacific region.

Over-the-top (OTT) video streaming platform Netflix may notch up average revenue per user or ARPU of $5, the report added.

Overall, the service is expected to command more than 25 million subscribers in the Asia Pacific region by the end of 2020. India could comprise up to 9% of the platform’s global revenue share in Q3 2020.