Netflix launches Rs 199 mobile plan to aggressively expand user base in India
NEW DELHI: OTT content player Netflix has unveiled its cheapest plan – Rs 199 a month – but only for smartphones and tablets to expand its subscriber base in the country and to better compete with the likes of Hotstar.
Ajay Arora, director, product innovation at Netflix, said that India subscribers watch more on their mobiles than subscribers anywhere else in the world. “We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets – both on the go and at home,” he added.