Netflix launches ‘Play Something’ feature to help users decide what to watch

Netflix is launching a new feature called “Play Something” which will be available to all its users. The feature will add a button across the streaming service’s UI to automatically suggest new series and movies that you’ve never watched before. The new button will appear in various places on Netflix’s app, including underneath your profile when you log in, the left-side navigation bar, and in the tenth row of Netflix’s homepage.

Netflix has been testing the feature for some time now under different names. Netflix started testing the feature as ‘Shuffle Play’ last year to help people find content and now the feature has launched globally as “Play Something”.