Netflix launches mobile-only plan at Rs 199/month to win ‘on-the-go users’

Going aggressive on the India market, which sees the highest number of users on mobile devices, Netflix has launched a Rs 199 per month, mobile-only plan to corner a bigger share of the market.

The plan will allow Netflix users to stream Netflix content in standard definition on one smartphone or tablet at a time. This will not work for televisions (TVs) or stream-casting services.

The US-based content streaming platform had been testing the lower priced plans since about a year. It earlier had subscription plans starting at Rs 500. In addition to the Rs 199 plan, Netflix will also offer a Basic plan for Rs 499 per month, a Standard plan at Rs 649 per month, and a Premium plan for Rs 799 per month.