Netflix in talks with telcos, ISPs & TV makers to expand reach across India

NEW DELHI: Global content major Netflix said it is talking to all major telecom operators along with some Internet service providers (ISPs) besides TV makers to forge deep partnerships to expand the reach and solve the billing challenge in the country.

“We have all the greatest content in the world. What is missing is eyeballs…so we need to bring eyeballs to that content…one is device partnerships…and other partners like service providers,” Nigel Baptiste, director of partner engagement at Netflix, told ET.