Netflix in search of executive to oversee gaming expansion

Netflix Inc is looking to hire an executive to oversee its expansion into videogames, a person familiar with the matter said, a sign that it is ramping up efforts to grow beyond its traditional business as streaming competition intensifies.

The move comes at a time when the video gaming industry has benefited from a surge in demand from gamers staying at home during the COVID-19 pandemic.

Netflix has experimented with interactive programming in the past with movies such as “Black Mirror: Bandersnatch” and “You vs. Wild” that enabled viewers to decide the characters’ moves. It has also created games based on shows “Stranger Things” and “La casa de Papel (Money Heist)”.