Netflix, Hotstar, other OTT players eye bottom of the pyramid customers

The growing consumption of streamable content has catapulted OTT players in the country to the level playing field where they are engaged in a neck and neck competition. The entry of the world’s biggest streaming company Netflix into India flagged off the race that saw many indigenous companies jumping on the bandwagon. Hotstar, ZEE5, and SonyLIV are a few of them that thrived over time. However, there is still a largely untapped market that has been hesitatingly away from streaming platforms because of the paid subscriptions.