Netflix, Eros Now, other OTT platforms tie up with airlines to tap large user base

OTT players ZEE5, ALTBalaji, Eros Now, ShemarooMe and SonyLIV are trying hard to become part of consumers’ travel itineraries, to make their content accessible on the go. ZEE5, for instance, recently partnered with multi-destination cruise line Jalesh Cruises for the Middle East market. The platform has had tie-ups with MakeMyTrip and RailYatri as well. SonyLIV, too, announced a partnership with IndiGo Airlines last month, whereas Eros Now has tie-ups with British Airways as well as AirAsia (through its in-flight wi-fi service provider, Rokki).