‘Netflix, Disney, Amazon to challenge India’s tobacco rules for streaming’

NEW DELHI: Streaming giants Netflix, Amazon and Disney on Friday privately discussed a possible legal challenge and other ways to stall India’s new tobacco warning rules, amid fears they will need to edit millions of hours of existing web content, sources said.

The pushback is the latest headache for streaming giants in India, a top growth market. Companies often face legal cases and police complaints their content sometimes hurt religious sentiment, and many have self-censored content over the years.

As part of the country’s anti-tobacco drive, the health ministry this week ordered streaming platforms should within three months insert static health warnings during smoking scenes.