Netflix, Disney, Amazon challenge government’s new tobacco rules: Here’s what they have to say

Netflix, Amazon and Disney have challenged the government’s new tobacco warning rules, saying that they are impossible to implement for them. The health ministry ordered the platforms to insert static health warnings during smoking scenes within three months.

Citing a letter by the Internet and Mobile Association of India (IAMAI), news agency Reuters reported that a group representing the streaming giants said that the new rules will impinge on content creators’ freedom of expression.

According to the new tobacco warning rules, the streaming companies were also told to include at least 50 seconds of anti-tobacco disclaimers, including an audio-visual, at the start and in the middle of each program.