Netflix customers unsubscribe using new apps from Wall Street

Old-guard financial firms are targeting youngsters like Netflix Inc. with apps that can help customers weed out payments for services they no longer use or have forgotten about — even as options to take on more monthly expenses multiply.

The applications, including those from Goldman Sachs Group Inc., Wells Fargo & Co. and Discover Financial Services, assist users in finding recurring fees and in some cases cancel them or renegotiate their costs. Gym memberships, food-of-the-month-club dues, cable commitments, as well as video-streaming services such as Netflix and Hulu, are all vulnerable to impulsive house cleaning. The apps, which sometimes take a cut from the money they save, can also alert subscribers when services hike prices.