Netflix and Star Sports steal the show with Twitter engagement

Axis Bank, Netflix India, Zomato, Cred and Star Sports, among others, figure in a Twitter list of the year’s most creative and engaging brand campaigns released on Friday.

Companies were selected for running campaigns to launch products, engage with users or motivate them to support small businesses during the coronavirus pandemic.

Global Twitter Next, a team that drives strategic and creative partnerships with brands across the globe, said it drew up the list celebrating campaigns and brand voices across categories in India that are the most innovative, creative and thoughtful in the year.