Netflix, Amazon, ZEE5, others sign up for self-regulation code

NEW DELHI: After several delays, close to 15 video streaming platforms operating in the country have come together under the aegis of the Internet and Mobile Association of India (IAMAI) to sign a code of self-regulation.

Echoing the government’s call for self-regulation and not censorship or intervention, the OTT (over-the-top) services have formulated a framework for age classification, appropriate content description and access control. Most importantly, the code says there will be a grievance redressal mechanism through either a consumer complaints department or advisory panel of which persons specialising in fields such as, gender equality, child rights, etc can also act as independent members.

Earlier, many OTT operators could not agree to the second layer of external redressal system with a retired judge at the helm which now seems to have been modified and replaced by a three-member advisory panel with one independent member not engaged with the platform.