Netas open wallets for social media ads as polls loom

BENGALURU: With just over a month for the Delhi Assembly elections and contentious laws and policies polarising the electorate, political advertising and content spends on social media are expected to rise this year despite several restrictions placed on them by social media platforms, experts said.

While micro-blogging platform Twitter banned political advertising in October, Google curbed ways in which political parties can micro target their campaigns in November. Chinese ByteDance-owned short-video platform TikTok does not allow political advertising at all.