India smartphone market reaches highest ever Q1 value: How Samsung, Vivo, Oppo and others fared

India’s Q1 2024 smartphone market saw growth in shipments. Vivo led in volume, Samsung in value. Apple excelled in the premium segment. Notable growth from Nothing, Motorola, Xiaomi, Transsion, and Realme.

India’s smartphone shipments in Q1 2024 grew 8% year-over-year (YoY) in terms of volume and 18% in terms of value – reaching its highest ever Q1 value, a report has said. For the first time ever, Vivo led the market by volume in a single quarter, and Samsung led the market by value.