NCSC issues notice to Zomato over controversial ‘Kachra’ ad

The National Commission for Scheduled Castes (NCSC) has issued a notice to restaurant aggregator Zomato over a controversial ad which showed actor Aditya Lakhia, who played the Dalit character Kachra in the film Lagaan, as items made of recycled waste.

The NCSC also asked the Delhi Police commissioner and the resident grievance officer of YouTube to investigate the matter.

The ad, which draws a link between the character Kachra with ‘kachra’, the Hindi word for garbage, was aired on World Environment Day on June 5.