NBA launches new app with ‘NBA ID’ membership program

The American National Basketball Association (NBA) is launching a new mobile application. The new NBA app is intended to give fans access to live games, on-demand content, behind-the-scenes moments and original programming that will be exclusive to the platform. This will include long-form shows and docuseries.

Along with the new mobile app, the professional basketball league is also introducing a new membership program called “NBA ID.” Signing up for membership will give fans access to ticket promotions, sweepstakes-style NBA Pick’Em fantasy games with prizes, members-only voting campaigns and other such rewards and offers. NBA ID membership is free of cost.