Nazara ups its game on a rough pitch

Even as it charts a turnaround strategy, Nazara Technologies is looking to expand the gaming & e-sports production businesses overseas. Last week, its subsidiary Nodwin Gaming bought Ninja Global, an acquisition that will give the company a foothold particularly in the West Asian and Turkish markets.

Meanwhile, Nazara’s performance in the last couple of quarters has been less than exciting. In the December quarter, the top line rose by an anaemic 1.8% year-on-year (y-o-y). Specifically, adtech revenues were down a sharp 44% y-o-y thanks to the shift in focus towards high margin customers and the loss of a large client. Gaming revenues fell 12%. However, the revenues from the core e-sports business rose a good 27% y-o-y aided by Sportskeeda and Nodwin.