Nazara Tech to acquire majority stake in Publishme for Rs 20 crore

Nazara Technologies on Thursday said it will acquire 69.82 per cent stake in Publishme, the largest mobile game publishing agency in the Middle East and Turkey, for about Rs 20 crore – a move that will help the Indian gaming major strengthen its presence in the region.

Nazara has signed a binding term sheet to acquire the majority stake in Arrakis Tanitim Organizasyon Pazarlama San Tic Ltd Sti (Publishme) by way of primary and secondary transaction through its subsidiary.

Nazara’s offerings are already present in India and across emerging and developed global markets such as Africa and North America.

“With this acquisition, we will further expand our international footprint in the freemium segment.