Nandan Srinath rejoins Mirchi as Executive President

Entertainment Network India Ltd. (holding company of Radio Mirchi) has roped in BCCL Director -Response, Nandan Srinath as its Executive President. Nandan joined the company on 1st May 2020 and reports to Prashant Panday, MD & CEO, ENIL. This is Nandan’s second stint in ENIL – he had been COO from 2006 to 2009 before leaving for BCCL. As Executive President, Nandan will be managing four strategic functions – Marketing, Creative Services, Digital and International business.

Speaking about his appointment, Prashant says, “Mirchi has always believed & supported career development of its employees. We believe in giving a lot of space to employees to hone their skills, whether their creative instincts or innovative business ideas, and this has paid off well for us. Today we can proudly say that many talented individuals, after developing in Mirchi, are playing leadership roles in several companies inside and outside the TOI group. When one of these leaders returns, it is a big boost for Mirchi”.

Yatish Mehrishi, COO of ENIL also welcomes Nandan on board & will be closely working with him to scale up multiple revenue streams for ENIL. Yatish has been managing 76 radio stations in India, International radio revenues (USA & UAE) & all other business verticals such as Original content, Online radio, Event IPs etc. Nandan and Yatish are old colleagues and are looking forward to creating magic again together!