Nandan Nilekani hails Indian model of data use

Kochi: Nandan Nilekani, the architect of the Aadhar-based unique identification card, says India has developed a new paradigm by using data for empowering people. Addressing the World Congress of the International Advertising Association on Wednesday, he described four major models in the use of data and the unique contribution of India in this regard.

The US model has a market-driven system practised in handling data while Europe follows an approach with regulations focusing more on individual privacy rights.

The Chinese model is based on a state-driven system linking date with national security. The fourth model is India’s which uses data by facilitating the people to access the services from the state in a transparent manner.