MyyTake partners Rhiti Sports to expand sports ecosystem

MyyTake Group has entered into a joint venture with Rhiti Sports to invest in the grassroots sports ecosystem of India. The JV will use various online and offline tools to create content and build communities, according to a release.

Arun Pandey, chairman and managing director, Rhiti Sports said “Our experience in identifying and managing sporting talent will help us raise the bar of Indian Sports.” Delhi headquartered Rhiti Group represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav.

Saurav Banerjee, founder and managing director, MyyTake Group said, “Our focus will be to keep pushing the envelope on popularizing sports in India, at every level.