Mythological content viewing on TV goes up again as states go under lockdown

With a majority of states under lockdown, it is a repeat of last year’s trend for television networks, with viewers showing a greater proclivity to watch mythological shows, Broadcast Audience Research Council (BARC) said on Tuesday. During the nationwide lockdown last year, re-launching mythological fiction shows like Ramayana and Mahabharat had paid rich dividends for the national broadcaster DD, keeping it ahead of all in viewership ratings.

It can be noted that many states have been under a lockdown since mid-April due to arrest for the spread of the second wave of infections. However, there has not been a nationwide lockdown this year.