Myntra to run India’s biggest fashion sale event remotely by staff on WFH

Fashion retailer Myntra said it is conducting the country’s biggest fashion sale event, End of Reason Sale (EORS), this week. This will be the first mega sale event in the country after the lockdown.

The Walmart-owned firm is geared to handle 750,000 concurrent users, and process 20,000 orders per minute at peak. The entire event is being managed by the Myntra team working remotely from home. There will be a dedicated central virtual war room for tactical problem solving across all phases of the event.

Shoppers across the country will have access to over 700,000 styles from over 3,000 fashion and lifestyle brands.

Myntra is expecting 3 million people to shop from the safety of their homes. The 12th edition of EORS will be held from June 19-22. Customers will have access to brands such as Lacoste, Calvin Klein, H&M, Mango, and Nike.