Myntra surpasses 75 mn new app users, achieves record customer growth

Walmart-owned online fashion retailer Myntra registered a record high of 60 million monthly active users this festive season. Driven by a growing customer base, with differentiated offerings for Gen Z, and a robust portfolio of international fashion and beauty brands, the platform solidified its position in the premium and mass premium segments, growing faster than the market.

Backed by a tech-led experience and a choice of 2,300,000 styles, the platform recorded 75 million new app users in 2023, with its loyal customer base growing by 100 per cent year-over-year in the last 18 months. The Gen Z fashion segment has recorded a 2.25X Y-o-Y surge in demand on the platform. The Gen Z segment has witnessed a 175 per cent Y-o-Y growth in customers.