Myntra revising its logo after complaint says it’s ‘insulting to women’

E-commerce platform Myntra is revising its logo after a complaint was filed with the Mumbai cyber police against the logo, terming it as ‘offensive’ and ‘insulting to women’.

Naaz Patel, an activist from the Avesta Foundation, had filed the complaint in December 2020 as she found the Myntra logo to be insulting and offensive towards women.

Taking up the matter in various forums and on social media, Patel alleged that the logo resembled a naked woman and demanded its removal by Myntra, besides asking for appropriate action against the firm.

Acknowledging the complaint, DCP Rashmi Karandikar from the Cyber Crime Department of Mumbai Police said that the logo was offensive in nature for women, according to media reports.