Myntra in talks to expand fashion brands to Southeast Asia, Europe

Fashion e-tailer Myntra on Wednesday said it is holding discussions for taking its fashion brands to international markets like Southeast Asia and Europe.

The Flipkart-owned company announced its foray into the Middle East market with its partnerships with e-commerce platforms, noon.com and namshi.com.

Both Noon and Namshi are part of the Emaar group, a conglomerate located in the UAE.

“We launched on Walmart Canada last year, and the idea was to understand the international market and how ready we are for that market. It also gave us exposure to international fashion trends,” Myntra Chief Executive Officer Amar Nagaram told PTI.

He added that Myntra focussed on markets that are similar to India in terms of mobile internet and e-commerce penetration and Indian-origin population, and then narrowed down to the Middle East market.