Myntra forays into Middle East, eyes $28 bn online fashion opportunity

Myntra is expanding in international markets. The Walmart-owned fashion retailer has forayed into the Middle East and launched Myntra Fashion brands there. The Bengaluru-based company has partnered with the leading regional e-commerce platforms, noon.com and namshi.com to offer brands of Indian origin to millions of fashion-forward shoppers in the region.

Both Noon and Namshi are a part of the Emaar group, a conglomerate located in the UAE, known for developing the Burj Khalifa and the Dubai Mall. Noon is a horizontal e-commerce platform with offerings in multiple categories. Namshi is a vertical platform, focusing primarily on fashion in the premium segment.