Myntra ex-boss sets sights on e-health biz; eyes 15 mn customers in 5 yrs

Ananth Narayanan, who spearheaded the Myntra-Jabong venture, is building another billion-dollar business, this time in e-health care, away from the glamour of fashion e-commerce.

As CEO of Bengaluru-based Medlife, Narayanan believes technology is the core for a scalable business. But technology is not the only link between the business he’s heading now and the one he led till recently. Private label is there as well.

Medlife, a health start-up, is scaling up its private label, a term that regularly comes up in any consumer-facing or fashion business, to improve margins. The private labels segment, with around 100 over-the-counter products such as vitamins, supplements, and hand sanitisers, is growing in double digits. In fact, the company is aiming to double the revenue contribution from this segment, at 5 per cent now, over the next two years.