Myntra buys Bollywood star Deepika Padukone’s fashion brand ‘All About You’

Walmart-owned fashion retailer Myntra has acquired 100 per cent stake in Bollywood star Deepika Padukone’s fashion brand, ‘All About You’, for an undisclosed amount.

The deal is one of the most significant celebrity brand acquisitions in recent times. The brand was launched in 2015 with Deepika Padukone and Myntra as equal partners and has since become the leading women’s wear brand on the Myntra platform.

“Collaborating with Myntra and creating a brand such as ‘All About You’ has not only been creatively satisfying but has also taught me a lot,” said Deepika Padukone.

“I wish the brand and the team much success as they embark on a new journey,” she said.As part of the next step, Myntra plans to popularise the brand further by making the collection accessible to customers in unexplored markets in India.