MX Player sees 4X growth in subscriber base due to original series ‘Dharavi Bank’

Video streaming platform MX Player’s recently launched crime-thriller ‘Dharavi Bank’ has helped the platform to grow its paid user base by 4X on its SVOD service MX Gold.

MX Player has also on-boarded nine sponsors for the series. These include Infinix Mobile, redBus, and A23 Rummy as ‘Co-powered by’ sponsors. Multani Pachmeena and KEI Wires & Cables have signed up as ‘Special Partners’. In addition to this, Finolex Pipes, Nirma Advance Detergent, and Maruti Suzuki True Value have partnered as ‘Associate sponsors’. Paytm has joined as the digital payment partner.