Must for TV: Air ‘national interest’ content, 30 minutes daily

The Union Cabinet has approved the ‘Guidelines for Uplinking and Downlinking of Television Channels in India, 2022’, under which it has become obligatory for channels to telecast content in national and public interest.

While the guidelines are effective from November 9, officials of the Ministry of Information & Broadcasting said channels will be given time to conceptualise and create such content.

Under the new guidelines, at least 30 minutes are to be given every day to telecast content pertaining to “public service and national interest”, for which eight themes have been given to channels for creation of content.