Musk’s bluster unlikely to spoil India’s digital advertising party

Twitter’s decision to sack a majority of employees in India as part of global layoffs as well as its rethink on content moderation might have an impact on the Indian advertising industry, but only temporarily.While there is no firm decision yet, some advertisers and their agencies have started “debating Plan B and C” after big advertisers in the US including — Audi, Pfizer and General Mills— decided to temporarily stop their advertising campaigns on Twitter.As per reports, a group of 60 civil rights and civil society groups in the US launched the #StopToxicTwitter coalition this week, urging Twitter’s top 20 advertisers to suspend all advertising if the platform’s new boss Elon Musk decides to cut back on the company’s content moderation.