Musk says X monthly users reach ‘new high’

Elon Musk said on Friday monthly users of social media platform X, formerly known as Twitter, reached a “new high” and shared a graph that showed the latest count as over 540 million.

Musk’s post on X about the user figures comes as the company goes through organizational changes and looks to boost advertising revenue which has dropped in the recent month.

It is also the latest in a series of comments from X’s executives claiming strong traction in usage, after Meta Platforms launched a direct competing platform called Threads on July 5.

Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk’s purchase of the firm in October.