Musk says new algorithm for X will make smaller creators more visible

The company formerly known as Twitter will be rolling out a new update to its algorithm in the coming days. X (formerly Twitter) owner Elon Musk, in a recent post, announced that the social media platform will be rolling out a ‘major update’ to the recommendation algorithm, which will help surface smaller accounts and posts outside users’ network.

Currently, the ‘For You’ feed showcases popular and trending posts from the platform alongside posts from those who are in the following list. The new algorithm will allow posts from smaller accounts to be showcased on users’ feeds, exposing them to new accounts that the algorithm thinks users will find interesting.