Musk announces new company xAI as he seeks to build ChatGPT alternative

Elon Musk, who has hinted for months that he wants to build an alternative to the popular ChatGPT artificial intelligence chatbot, announced the formation of what he’s calling xAI, whose goal is to “understand the true nature of the universe.”

On a website, xAI said its team will be led by Musk and staffed by executives who have previously worked at a broad range of companies at the forefront of artificial intelligence, including Google’s DeepMind, Microsoft Inc. and Tesla Inc., as well as academic institutions such as the University of Toronto.