Music streaming providers like what they hear as listeners tune in

Music lovers in India are spoilt for choice with various music streaming applications flooding the market.

The segment has come under the spotlight following the entry of two international giants — Spotify and YouTube Music — within a span of a month. They will compete with homegrown players such as Wynk, Gaana and JioSaavn, besides international rivals Apple Music and Amazon Music.

Driven by cheap data

India is the next big market for music streaming, driven by factors such as increasing smartphone penetration and low data prices, plus the fact that a large part of the population accesses Internet via mobile phones.