Music streaming can help reinvent the radio
Life at a local radio station in Midwest America: The station head adds a few more songs to his 20,000-song digital music library, which he has built over 20 years. The songs in his library are the ones that would capture the hearts of the local people. The handful of RJs at the station can deftly mix genres and throw in interesting nuggets from time to time. It’s a culture that’s vanishing, being replaced by algorithms of streaming services.
So it’s interesting that Apple — the first US company to reach $2 trillion in value — has come up with an initiative which somewhat goes against the tide.