Multiplex owners say they can match up to Jio’s ‘first-day first show’ plan

Multiplex companies on Tuesday said their businesses won’t be hurt because of Reliance JioFiber’s plan to offer its premium customers movies the day they released in the market.

The country’s largest multiplex operator, PVR which runs nearly 800 screens in the country, stated that theatrical and at-home are two completely different experiences and each has their own places.

Inox Leisure pointed out that producers, distributors and multiplex owners in India have mutually agreed to an exclusive theatrical window of eight weeks between the theatrical release of a movie and release on any other platform.

“This exclusive theatrical window is a model that is followed internationally, in order to ensure the robust financial viability of all the segments of the sector, and has been replicated in India,” said Inox Leisure, which operates about 600 screens across in India.

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