MTV to launch a web series in a TV+ strategy to gain subscribers

Youth entertainment channel MTV is working on creating web series to supplement its TV content as it looks at a TV+ strategy to capture its target audience on every platform.

The move to go beyond television came about as MTV saw a dip in subscriber numbers post TRAI’s tariff order. While MTV said the move did not impact its advertising revenues, a drop in subscriber numbers remains a hard reality.

A part of the Viacom 18 group, MTV will soon have its own set of web series on Viacom’s OTT platform Voot. Currently, MTV’s entire content is already available on Voot in a catch-up TV format. “The non-linear format allows us to create a lot more content for the viewers of a show,” Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, told BusinessLine.