Most online buyers look up price, delivery date; 37% search country of origin

NEW DELHI: Online shoppers in India look at several things such as ratings, reviews, price, date of delivery before looking for details such as country of origin when they make purchases online, according to findings of a survey by social media community platform LocalCircles on Sunday.

Consumers look for a variety of details while making a purchase online with only 37% of consumers specially looked for the “country of origin” tag on their products while most of them sought details such as price and delivery date.

The survey received over 16,300 responses in 239 districts of India. LocalCircles conducted a survey to get a sense of how relevant ‘country of origin’ tag is for shoppers.