Most Indian viewers consume online content during office hours

With the online content on mobile phones increasing, most Indian viewers consume the content during the traditional office hours of 10 am-6 pm, a recent survey said.

As per the survey conducted jointly by KPMG and Eros Now, Indians spend more than around 70 minues per day on online video platforms, with a consumption frequency of 12.5 times a week or more than once a day, it said.