Most Indian businesses not delivering on AI, customer analytics tech: Report

New Delhi, Feb 18: While businesses in India are looking at several customer experience (CX) technologies such as customer analytics, Artificial Intelligence (AI), and digital integration, most of them are not currently able to implement them properly, according to a new report on Monday.
However, the research from global ICT solutions and services provider Dimension Data showed that most business respondents in India recognise customer experience as an important competitive differentiator (92.6 per cent) that is also vital for driving loyalty (96.3 per cent), revenue growth (66.7 per cent), and cost reduction (59.3 per cent).