More than half of Indian consumers do cross-border online shopping: PayPal study

Indians have taken to cross border shopping like a duck to water, with more than half of online Indian shoppers now purchasing on international sites, a new mCommerce report commissioned by PayPal, a global leader in digital payments, revealed. Also, one in two mobile shoppers in India shop cross-border.

As much as 54 per cent of online shoppers participating in the study shop cross-border, said the study conducted by ipsos.

Interestingly, the global report suggested that India is leading the mobile commerce usage with 88 per cent of them using mobile devices to pay online and 81 per cent of Indian merchants have optimised for mobile shopping.