More customers shopped on Amazon.in, 79% new users from small towns

Amazon India said it has seen the highest number of customers shopping on its platform “than ever before”, with 79 per cent of new customers coming from tier II and III towns like Ernakulam and Guntur. Amazon.in, which kickstarted its Great Indian Festival 2021 on October 2 with Prime Early Access and went live for all customers on October 3, said more than 10 lakh customers purchased a smartphone from the platform for the first time during the festive sale.
According to the data provided by Amazon India, customers from 99.7 per cent pin codes shopped during the month-long celebrations.
“More customers shopped on Amazon.in than ever before, with 79 per cent of new customers coming from tier II and III towns like Ernakulam, Guntur, Krishna, Godavari and more,” it added.
Amazon.in said Prime continues to be a customer favourite with 3 out of 5 signups coming from beyond the metros like Nalgonda, Chandrapur, Alwar, Hassan, Bijnor, Malda and Itanagar. Also, one out of two Prime members who shopped during the festive season, are from tier II and III towns.

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