Monetising Mobile Games: finding the right mix of ads, in-app purchases, and subscriptions

The mobile gaming industry is booming, fueled by the massive popularity of smartphones and tablets. This shift has fundamentally changed how developers and platforms approach monetisation, moving beyond traditional pay-to-download models to a diverse range of strategies.

The mobile gaming sector has seen tremendous success. While 2022 saw a slight stagnation in consumer spending due to economic factors, the industry is already back on its growth trajectory. Reports from Statista highlight that in 2023, the mobile gaming market reached a revenue of $396.20 billion and is projected to grow further, reaching $533 billion by 2027. With its large and enthusiastic player base, India plays a vital role in this global landscape.