Moj swipes in shopping with in-app Flipkart partnership

Short video platform Moj is partnering with e-commerce player Flipkart to enable ‘live e-commerce’ on its platform. Moj, which launched in July 2020, just after TikTok was banned in the market, has seen exponential growth and now has over 160 million monthly active users. It is hoping that the live e-commerce feature will help create a new monetisation model for the platform and its creators.

“We wanted to partner with a player with the widest catalog and for whom the supply side can be managed very well. Also someone with the best logistics because these are things that we don’t have. And that’s why we chose Flipkart,”