Modi sets twitterati abuzz with call to boost voter turnout

Narendra Modi is known for using social media platforms such as Twitter to directly communicate with the people. So, no surprises when on Wednesday he sent out a series of tweets from his personal Twitter handle calling for strengthening voter awareness efforts across India and the need to motivate people to vote in large numbers in the upcoming Lok Sabha elections.

He even tagged rival politicians such as Rahul Gandhi, Mamata Banerjee, Sharad Pawar and Akhilesh Yadav in these tweets. This, according to brand expert Harish Bijoor, was taking the battle into the Opposition camp.

Brand experts said Modi’s tweets today were consistent with his strategy to adopt unconventional means for outreach — Mann Ki Baat radio programme, townhalls and video conferences — while some felt that this could be viewed as his way of seeking a subtle endorsement from renowned personalities for a majority government in power.